There is a growing chorus calling today’s AI surge the next dot-com bubble. Even well-known voices like Michael Burry, who predicted the 2008 housing crisis, have drawn the comparison. It sounds convincing at first, but the comparison breaks down quickly. And for long-term investors, understanding the difference is critical.

Here is the simple truth. This is not another 1999. The foundations are different. The companies are stronger. The sentiment is almost the opposite. If we misunderstand the environment, we risk reacting emotionally rather than investing with discipline and clarity.

FIRST, Valuations Then Were Built on Hope. Today They’re Built on Earnings

During the dot-com era, prices surged with little connection to actual business performance. Cisco is the clearest example. The stock price raced higher while projected earnings stayed relatively flat. That disconnect is one of the clearest signs of a bubble. Investors were buying possibility instead of profitability.

Now look at today’s AI leader, Nvidia. Its stock price has risen but so have its forward earnings per share. Revenue is expanding. Demand is accelerating. Profitability is growing at a historic pace. The price is being pulled higher by fundamentals, not by wishful thinking.

This distinction matters.

In the dot-com era, prices broke away from earnings.

In the AI cycle, prices and earnings rise together.

For long-term investors, this is not a minor detail. It is the difference between speculation and substance. When prices run ahead of earnings, gravity eventually pulls them back. The two lines always reconnect. Prices can sprint or stumble in the short term, but fundamentals set the pace over time. When prices rise because earnings rise, it is the fundamentals doing the work.

NEXT, The Nature of the Companies Is Entirely Different

The second difference is straightforward. The companies simply are not comparable.

During the dot-com era, a clever idea and a domain name were often enough to attract enormous capital. Pets.com is the classic example. It raised over $82 million during its IPO despite having no profits and no evidence that its model worked. It became famous before it became viable. Nine months later, Pets.com closed their virtual doors.

Now compare that with today.

The AI landscape today is nothing like that. The Magnificent Seven leading AI investment are among the most profitable companies ever created. Apple, Microsoft, Alphabet, Amazon, Meta, Nvidia, and Tesla operate with financial strength that rivals entire industries. Together they have acquired more than 846 companies. Their revenue is diversified. Their moats are wide. Their infrastructure spans the globe. Their cash flow is massive.

This difference is not trivial.

Startups with untested ideas tend to burn cash, chase growth at any cost, and rely on investor optimism to stay alive. Established multi-trillion-dollar companies generate consistent profits, fund their own innovation, and can withstand economic shocks. They behave very differently.

The risks, opportunities, and outcomes are not comparable.

FINALLY, Sentiment Today Is Cautious, Not Euphoric

The most important difference may be psychological.

In the late 1990s, consumer sentiment reached historic highs. The University of Michigan index moved above 110. Confidence was overflowing. People believed prosperity would continue indefinitely. Alan Greenspan described the mood as irrational exuberance, and even that felt modest.

A 1999 Time magazine article reported workers quitting stable jobs to day-trade technology stocks. One story described a plumber who refused to fix a leaking pipe because he was too busy trading. That was the climate. Excitement replaced caution. Greed replaced discipline.

Today tells a different story

Consumer sentiment recently sat near 51, weaker than readings during the 2008 financial crisis. It reflects fear and uncertainty, not optimism. In hundreds of conversations advising investors during this season, not one person has pushed to increase equity exposure because of excitement about AI. Most express caution, not confidence.

This matters. Investor psychology often explains more about cycles than spreadsheets do.

Bubbles form when confidence outruns reality. Today, reality is outrunning confidence.

What we see today is not exuberance. It is skepticism.

What Investors Should Take Away

None of this means AI is risk-free. Markets never are. Technologies evolve. Leaders change. Expectations adjust. Some companies will thrive and others will fade. That is the natural rhythm of progress.

Some believe AI will reshape entire industries. Others expect only incremental change. No one knows for sure, and investors do not need perfect foresight to succeed. What they need is discipline, patience, and a strategy that holds up across many possible futures.

Periods like this tend to reward investors who rely on a thoughtful financial plan and avoid emotional decision making. Resiliency matters more than reaction.

At Human Investing, we help clients make clear, confident decisions in moments like this. We separate signal from noise. We keep your strategy rooted in your goals, not the market’s mood.

The biggest mistakes rarely come from missing a prediction. They come from acting too quickly. Our role is to walk with you through uncertainty and ensure your plan remains strong, thoughtful, and centered on what matters most to you.

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Sources:

https://www.cnbc.com/2025/11/25/michael-burrys-next-big-short-an-inside-look-at-his-analysis-showing-ai-is-a-bubble.html

https://am.jpmorgan.com/content/dam/jpm-am-aem/global/en/insights/market-insights/emea-investment-outlook-2025.pdf

https://www.nytimes.com/2000/11/08/business/technology-petscom-sock-puppet-s-home-will-close.html

Eric Balchunas

https://time.com/archive/6736122/day-trading-its-a-brutal-world/

Disclosure: This commentary is for informational purposes only and should not be considered investment, tax, or legal advice. The views expressed are based on current market conditions and are subject to change without notice. Past performance is not indicative of future results, and no investment strategy can guarantee success or protect against loss. References to specific companies are for illustrative purposes only and do not constitute a recommendation to buy or sell any security. Investors should consult with a qualified financial professional before making any investment decisions. Human Investing is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training.

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If you’re receiving a settlement from a life-altering event, such as personal injury, property damage, or an employment dispute, know this: you're not alone, and it is normal to ask, “What now?”

This may be the most significant sum of money you’ve ever received. But it’s more than just a windfall. It’s a crossroad. What you do next can shape your financial peace for decades to come.

At our firm, we’ve guided many families through life transitions like this one. Here are five smart, grounded steps to help you avoid common pitfalls and build a future marked by clarity, confidence, and purpose.

Step 1: Pause and Protect

Your first move? Nothing, for now. It’s normal to want to take immediate action. But when it comes to significant financial decisions, taking a beat is often the wisest choice.

What to do:

• Park the funds in a safe, highly liquid account such as FDIC-insured high-yield savings or U.S. Treasury bills.

• Avoid large purchases, gifts, or new ventures for at least 90 days.

• Take time to think, grieve, and breathe.

What to watch out for:

• FDIC insurance has limits. Coverage is capped at $250,000 per depositor, per institution. Large dollar settlements need to be spread wisely or placed in programs with extended coverage.

• Be cautious of unsolicited “investment opportunities.” Scammers often target settlement recipients.

Smart alternative:

Beyond FDIC-insured accounts, another safe option is short-term U.S. Treasury securities. They are backed by the U.S. government, give you steady access to your money, and often provide competitive yields. The interest is also tax-free at the state and local level, which makes them a reliable choice for keeping your settlement secure.

Our take: The best first step is often no step at all. Create safety and space before making decisions.

Step 2: Build a Trusted Team

You don’t have to figure this out alone and you shouldn’t. A coordinated team can help you avoid costly mistakes and make confident, informed decisions.

When you are managing a life-changing settlement, success is not only about making smart choices. It is about making coordinated choices. The best outcomes happen when professionals work together to support your full financial picture.

Who should be at your table:

• A fiduciary financial advisor to help design your long-term strategy, coordinate decisions, and ensure all the moving parts align with your goals.

• A CPA to clarify your tax liability and help reduce it when possible.

• An estate attorney to protect your assets and plan your legacy.

Why the fiduciary distinction matters:
Unlike brokers or sales-driven advisors, fiduciary financial advisors are legally and ethically obligated to put your interests first. They do not earn commissions from products. They earn trust by giving objective guidance based solely on what is best for you.

What to watch out for:

• Conflicted advice: If someone is recommending products they are also paid to sell, they are not held to a fiduciary standard.

• Lack of collaboration: A team that does not work together can create missed opportunities, inconsistent strategies, or unnecessary tax costs.

• Advice in isolation: Each professional plays a role, but without coordination important details can easily be overlooked.

Our take: A fiduciary advisor serves as your financial quarterback, bringing leadership, clarity, and coordination across your team. At our firm, we embrace that role with care and seriousness. We sit on the same side of the table as you, and every recommendation is grounded in what is best for you now and in the years ahead.

Step 3: Understand the Tax Picture

The more you keep, the more you can use for yourself, your family, and the legacy you want to build.

Not every dollar from a settlement is treated the same under the tax code. Some portions may be completely tax-free, while others could create a significant tax bill if not managed carefully. Knowing the rules up front helps you make smarter choices, avoid surprises, and keep more of your money working toward what matters most.

What to know:

• Compensation for property loss or personal injury is often not taxable

• Payments for emotional distress, lost income, or punitive damages are typically taxable

• Any investment gains after receiving the funds will be taxed

What to watch out for:

• Misclassifying different portions of the settlement, leading to avoidable taxes or penalties

• Underestimating your future tax bill, especially if you invest and grow the fund.

• Overlooking tax-smart giving strategies, such as donor-advised funds, that can lower taxes while increasing your impact

Our take:

A proactive tax strategy is not just about reducing what you owe. It is about maximizing what you keep so you can enjoy your life, provide for future generations, and give generously to the causes you care about. As fiduciary advisors, we work closely with your CPA or bring in trusted tax partners to help you make confident decisions that reflect your values and protect your wealth.

Step 4: Create a Life-Driven Financial Plan

The goal is not just to manage your money. The goal is to use it to create a life that feels meaningful, secure, and aligned with what matters most.

This settlement creates a powerful opportunity to pause and ask deeper questions:

• What does peace of mind actually look like for me?

• Where do I want to live and how do I want to live?

• How can I provide for loved ones or give generously without putting my own future at risk?

The right financial plan turns those answers into action.

What your plan should include:

• A strong emergency reserve for flexibility and resilience

• A clear approach to debt, housing, and insurance coverage

• Strategies for healthcare and long-term care needs as you age

• Defined goals for retirement income, giving, and legacy planning

What to watch out for:

• Lifestyle creep. Small upgrades can quickly become big ones, and without intention your wealth can disappear faster than you realize.

• Unspoken family expectations. Money can create tension if roles and boundaries are not clear.

• Analysis paralysis. Without a plan, it is easy to get stuck, make impulsive choices, or avoid decisions altogether.

Our take:
A thoughtful plan gives your dollars direction so they serve your values, your goals, and your future. We help clients design plans that are flexible, grounded in what matters most, and built to bring clarity and confidence to every decision.

Step 5: Invest With Intention

Once your immediate needs are secure and your goals are defined, it’s time to grow your wealth thoughtfully.

A settlement is more than a chance to invest. It is an opportunity to shape the next chapter of your life and legacy. With the right strategy, your wealth can support your lifestyle, create opportunities for the next generation, and give you the ability to be generous along the way.

What to do:

• Diversify across stocks, bonds, and other investments

• Match your strategy to your timeline, risk tolerance, and income needs

• Use tax-smart investment accounts like Roth IRAs, brokerage accounts, or 529 plans

• Stay disciplined and consistent rather than reacting to fear or headlines

What to watch out for:

• High-fee products or promises that sound too good to be true

• Concentrating too much wealth in real estate or a single business

• Making emotional investment choices (especially during market volatility)

Our take:

Investing done well is steady, strategic, and deeply personal. It is not always about chasing the highest return. It is about creating peace of mind and building a life that lasts. As fiduciary advisors, we help clients invest with intention so their money grows in line with their values, their freedom, and the legacy they want to leave.

You Have a Rare Opportunity

A settlement can mark a new beginning. With the right plan and trusted guidance, it can bring peace, purpose, and even lasting impact.

Our firm helps individuals and families navigate these transitions, whether your goal is to protect, grow, or give with intention.

If you or someone you love is receiving a settlement, we invite you to a complimentary 60-minute strategy session. Together we can design a plan that reflects your goals, tax picture, and values.

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Disclosure: This material is provided for informational and educational purposes only and should not be construed as tax, legal, or investment advice. Examples are hypothetical and for illustration purposes only; actual results will vary. Tax laws are subject to change, and their application may vary depending on individual circumstances. Clients should consult their own tax and legal advisors before making any charitable giving decisions. Advisory services offered through Human Investing, LLC, an SEC registered investment adviser.

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New Tax Breaks and Rules for Charitable Donations

People give because they care. That’s the heart of generosity. Yet the rhythm of giving is often set by the tax code. It can make giving feel natural and rewarding, or it can add friction that makes it harder.

When the One Big Beautiful Bill Act was signed on July 4, 2025, the headlines focused on spending and tax rates. Less noticed were the provisions that quietly change how Americans give.

Starting in 2026, millions of households, high-income donors, and businesses will face new incentives and new hurdles when they decide how much to give.

The details are technical, but the story is simple: with the right strategy, you can give more, save more, and make sure your money tells the story you want it to.

A Universal Deduction for a Majority of Taxpayers

For years, most families gave to charity without any tax benefit. Unless you itemized, your generosity was invisible to the IRS. You gave because it mattered, not because it saved you money.

That changes in 2026. Under the new law, taxpayers who claim the standard deduction will also be able to deduct charitable contributions. This is no longer a benefit limited to those who itemize. According to the Tax Foundation, a nonpartisan research group, roughly 85% of taxpayers take the standard deduction, making this one of the broadest incentives for charitable giving.

Here is how it works: taxpayers who claim the standard deduction can now also deduct up to $1,000 in cash contributions each year, or $2,000 for married couples. The gifts must be made in cash, not appreciated assets, and they must go directly to eligible charities.

Why it matters: After 2025, everyday giving like your monthly tithe, your holiday donation, or your support of a local nonprofit will show up on your tax return. The small checks you were already writing now carry extra weight.

What this means for you: For illustrative purposes, take a family who does not itemize and donate $100 each month to charity. That is $1,200 over the year. Beginning in 2026, that full amount can be deducted from their taxable income, up to the $2,000 limit for married couples, $1,000 single filers. A family in the 22% bracket giving $1,200 saves about $264 in taxes.

Note: The figures here represent Federal tax savings. For Oregonians, there may be an extra layer of benefit. If the state aligns with the new Federal rules, that same $1,200 donation could also reduce state taxes by up to 10%, or $120. States are currently evaluating whether to adopt these provisions, so this piece is still unfolding.

The catch is that families used to the standard deduction often don’t track their giving. It never mattered before. Starting in 2026, it will. The habit of generosity now comes with a second habit: record keeping.

‘Bunching’ and a New Hurdle for Itemizers

Beginning in 2026, all itemizers will also face a new rule. Charitable contributions will only be deductible above 0.5% of your adjusted gross income (AGI).

Here is how it works: Suppose your AGI is $200,000 and you itemize deductions. If you give $10,000 to charity, the first $1,000 ($200,000 x 0.5% = $1,000) does not count. Only $9,000 reduces your taxable income. Any 0.5% disallowed amount will be suspended and carried forward for up to 5 years, to hopefully be deducted in a future year when eligible.

Why it matters: On paper, half a percent sounds small. But in practice, this will likely shift how people give. Smaller, steady donations may no longer deliver the same benefit, nudging families to think more strategically about timing and structure.

What this means for you: It is not the size of your gift that changes, but the rhythm. Two larger checks can sometimes be more effective than four smaller ones. Instead of giving the same amount every year, consider making larger gifts less often, a strategy often called “bunching.”

For example, donating $20,000 every two years rather than $10,000 annually. In the larger year, your gift clears the new floor and provides a stronger deduction. In the smaller year, you take the standard deduction and still come out ahead. A $20,000 gift, above the 0.5% AGI floor, in the bunching year may yield roughly $6,400 in tax savings (assuming 32% bracket).

The increased State & Local Tax (SALT) deduction in 2026 can make this even more attractive. Take a household with $25,000 in SALT deductions and $20,000 in charitable giving every other year. That totals $45,000 of deductions, easily clearing the standard deduction and ensuring the charitable contribution counts well above the 0.5% threshold. In the off years, they simply return to the standard deduction.

Donor-advised funds (DAFs) make this easier. You can contribute a larger amount in one year, capture the deduction, and then spread your giving out over time so your favorite causes don’t feel the gap. Many DAFs even allow you to invest the balance, which means your dollars can grow before they’re granted. In that sense, a DAF turns one act of generosity today into even more generosity tomorrow. 

A 37% Deduction, Now 35%

If you itemize deductions and are in the top tax bracket, another change arrives in 2026. The maximum tax benefit you can receive from charitable deductions is limited to the equivalent of a 35% tax rate.

Here is how it works: Charitable gifts must first clear the new 0.5% of AGI floor. On top of that, the benefit of any eligible gifts above that floor will be limited to 35% rather than today’s 37%.

For example, with an AGI of $1,000,000 and a gift of $100,000, the first $5,000 provides no tax benefit today because of the 0.5% floor. The remaining $95,000 is deductible, producing a maximum tax savings of $33,250 in 2026. Under the current rates, a $95,000 gift would save $35,150.

The 0.5% floor can carry forward, but the difference between the 35% and 37% deduction rates does not.

Why it matters: For wealthy donors, the change is modest in dollars but meaningful in psychology. Even small shifts in after-tax cost can alter behavior at the margins, which is why thinking ahead about timing and tools matters more than ever.

What this means for you: For wealthy donors, every dollar still counts, but in 2026, each one counts a little less. It may make sense to accelerate some giving into 2025 before the new rules take effect.

C-Corp Business Owners and the New 1% Floor

Starting in 2026, C Corporations (C-Corp) will also face a new threshold. Charitable giving will only be deductible once it exceeds 1% of taxable income.

Here is how it works: If your company is a C-Corp and earns $1,000,000 and donates $8,000 (0.8% of income), you’ll no longer get a tax deduction for that gift. But if you give $15,000, you’ve crossed the 1% threshold, and the portion above $10,000 (the first 1%) is deductible.

The long-standing 10% cap on corporate deductions still stands, along with the five-year carryforward. The key difference is that smaller contributions that once carried a tax benefit may no longer qualify.

Why it matters: This rule discourages token giving and pushes companies toward more intentional generosity. Businesses that want their contributions to count, for both taxes and impact, will need to plan gifts as part of a larger strategy rather than as one-off gestures.

What this means for you: For C-Corp business owners, this change means smaller charitable gifts may no longer have a tax benefit. To maximize impact, you may choose to either increase your giving to clear the 1% threshold or bunch donations in certain years to secure the deduction.

A Special Planning Window in 2025

Before the new rules take effect, 2025 offers a unique chance to be more strategic with your generosity. The changes do not begin until 2026, which means as an itemizer you can still give under today’s more favorable framework: there is no 0.5% AGI floor for individuals, no 1% floor for corporations, and top-bracket donors can still receive up to a 37% deduction.

Why it matters: 2025 is one of the most favorable years in recent memory for charitable giving for itemizers. Acting before the rules change can mean more tax savings and more dollars flowing to the causes you care about.

What this means for you:

• A family giving $20,000 in 2025 can deduct the full amount. In 2026, with a $200,000 AGI, only $19,000 would count toward a deduction.

• A high-income donor with an AGI of $1,000,000 giving $100,000 in 2025 could reduce their taxable income by up to $37,000. The same gift in 2026 would shrink to $33,250 in savings, raising the after-tax cost of generosity.

• C Corporations who typically make smaller annual gifts may want to accelerate donations into 2025 before the 1% corporate threshold applies.

For those who want to keep supporting their favorite charities steadily, donor-advised funds can be especially effective. By contributing a larger amount in 2025, your secure today’s tax benefits while giving yourself flexibility to distribute grants to nonprofits over time.

Bringing It All Together

The new law will change how taxpayers experience charitable giving. Some will gain new opportunities, while others will need to be more intentional to keep their giving tax efficient.

1. Individuals & Families who do not itemize will now enjoy a tax break for giving.

2. Itemizers will need to plan gifts to rise above the new floor.

3. High-income donors will face a slightly smaller size tax benefit.

4. C Corporations will need to give more intentionally to secure deductions.

5. 2025 offers a last-chance window to maximize giving before the new rules take hold.

Why it matters: These rules will shape how generosity shows up, but not why we give. With planning, your giving can still tell the story of what matters most to you. The new law will not change the reasons we give, but it will change the timing, structure, and strategy that make generosity as efficient as possible.

At Human Investing, we see our job as more than managing investments. We help align your values with your financial life so that every dollar reflects what matters most. That way, your giving becomes not only a tax-smart decision, but a lasting legacy.

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Tax Foundation. (2025). FAQ: The One Big Beautiful Bill Act tax changes. Retrieved from https://taxfoundation.org/research/all/federal/one-big-beautiful-bill-act-tax-changes/ Tax Foundation

Government Publishing Office. (2025). Public Law 119-21: One Big Beautiful Bill Act. Retrieved from https://www.congress.gov/119/plaws/publ21/PLAW-119publ21.pdf

Kitces, M. (2025, July). Breaking down the “One Big Beautiful Bill Act” (OBBBA): Tax planning, SALT cap, senior deduction, QBI deduction, Tax Cuts and Jobs Act (TCJA), AMT, “Trump Accounts”. Nerd’s Eye View. Retrieved from https://www.kitces.com/blog/obbba-one-big-beautiful-bill-act-tax-planning-salt-cap-senior-deduction-qbi-deduction-tax-cut-and-jobs-act-tcja-amt-trump-accounts/

Disclosure: This material is provided for informational and educational purposes only and should not be construed as tax, legal, or investment advice. Examples are hypothetical and for illustration purposes only; actual results will vary. Tax laws are subject to change, and their application may vary depending on individual circumstances. Clients should consult their own tax and legal advisors before making any charitable giving decisions. Advisory services offered through Human Investing, LLC, an SEC registered investment adviser.

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Rebalancing is the idea that you are bringing your investment portfolio back to its targets. For example, if you invest your account as 60% stocks and 40% bonds (60/40) and never trade, in ten years your account will not be 60% stocks. Because stocks have historically tended to perform better than bonds over most ten-year periods, you will likely have a higher weight of stocks than bonds after ten years. If you don’t rebalance, your portfolio may not align with your intended allocation, which could change the risk and return characteristics.

WHY is it NECESSARY

Deciding how much to invest in various asset classes is a critical determinant of long-term performance[1]. Since asset allocation matters, maintaining it through rebalancing matters. As we’ve written previously, over time stocks typically outperform bonds[2]. There are also certainly times bonds outperform stocks, usually in recessions. The logic of rebalancing boosting returns is simple: You are selling what has relatively outperformed and buying what has underperformed (buy low, sell high). Especially in today’s world, where most ETFs are commission free, making the transaction costs of rebalancing minimal. Taxable investors should consider the tax implications of rebalancing, and also consider the change in risk and return of not rebalancing.

TWO APPROACHES

In financial theory, there are two main approaches to rebalancing: calendar-based and tolerance-based.

Calendar-based rebalancing ensures the long-term risk-return profile of your portfolio is consistent. This gets implemented on a set frequency (monthly, quarterly, annually) and ensures a consistent cadence.

Tolerance-based rebalancing takes advantage of buy low, sell high opportunities as they arise. This assumes you rebalance only if you hit certain thresholds of one asset class over or under performing. For example, say your target is 60/40, and you set a 3% absolute tolerance; if the equities drift to 64%, that prompts a rebalance back to 60/40. The alternative is relative tolerances, the same percentage of the target for each piece of the model. So, if a 60/40 portfolio had a 20% relative tolerance, the equities would be rebalanced if off by a relative 20% (20% of 60% target = 12% tolerance) and the bonds would have a 4% tolerance for rebalancing. There has been research suggesting tolerance-based rebalancing is more beneficial for long-term performance[3].

OUR PROCESS

At Human Investing, we combine both calendar-based and tolerance-based rebalancing to give our clients the best of both worlds. Tolerance rebalancing allows us to take advantage of market dips and rallies as they happen, while our annual reviews ensure no portfolio drifts too far off course. This approach keeps every account aligned with the level of risk and return our clients expect and provides discipline, consistency, and confidence over the long run.

While rebalancing can sometimes feel counter intuitive, like selling bonds and buying stocks in March 2020, it is a helpful practice for any investor. It both keeps your portfolio consistent in the long run, and may improve risk-adjusted returns over time.

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[1] Ibbotson, R. G., & Kaplan, P. D. (2000). Does Asset Allocation Policy Explain 40, 90, or 100 Percent of Performance? Financial Analysts Journal, 56(1), 26–33. https://doi.org/10.2469/faj.v56.n1.2327

[2] https://www.humaninvesting.com/450-journal/equity-risk-premium

[3] Daryanani, Gobind (2008). Opportunistic Rebalancing: A New Paradigm for Wealth Managers. FPA Journal. January 2008.

Disclosure: This material is provided for informational and educational purposes only. It should not be construed as investment, legal, or tax advice, nor does it constitute a recommendation or solicitation to buy or sell any security. Investors should consult with a qualified financial professional before making any investment decisions. Rebalancing and asset allocation strategies do not ensure a profit or protect against loss in declining markets. There is no guarantee that any investment strategy will achieve its objectives. Any references to historical performance, academic studies, or research are based on past data and should not be considered indicative of future results. Past performance is not a guarantee of future outcomes. Advisory services offered through Human Investing, an SEC-registered investment adviser.

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On July 4, the One Big Beautiful Bill Act (OBBBA) became law, as a broad tax and spending package aimed at easing inflation and delivering financial relief to Americans. One of the most notable provisions for retirees is a new $6,000 “senior bonus deduction” for individuals age 65 and older.

The $6,000 bonus deduction is available to all eligible seniors, whether they take the standard deduction or choose to itemize. This is different from the age-based standard deduction, which is only allowed if you take the standard deduction.

Unlike the age-based standard deduction, this new bonus stacks on top of your existing deductions, making it one of the most generous tax breaks retirees have seen in years.

Here’s what’s changing and how to take advantage of it in your retirement plan.

How the stacked tax deduction will work

Starting for tax year 2025, taxpayers age 65 and older will be able to combine:

• A standard deduction of $15,750 (single) or $31,500 (married filing jointly), with

• An age-based addition of $2,000 (single) or $1,600 per spouse if married, and

• A new $6,000 senior bonus deduction under the OBBBA.

That means a single filer over 65 could deduct up to $23,750(previously $16,550). A married couple where both spouses are 65 or older could deduct $46,700 (previously $32,300).

The catch?

Eligibility is income-based. The full deduction is available to those with modified adjusted gross income (MAGI) up to $75,000 for single filers or $150,000 for joint filers. The deduction begins to phase out once above those thresholds and is fully phased out at $175,000 for single filers and $250,000 for joint filers.

It’s also worth noting that this senior bonus deduction is temporary. As of now, it only applies for the 2025 through 2028 tax years. It’s possible Congress could extend it further, but we likely know until 2028.

Why It Matters: Five Planning Opportunities Worth Exploring

This deduction will reduce taxes for many retirees. But its real value lies in the doors it opens for proactive planning. Here are several strategies we’re helping clients explore:

1. Rethinking Roth Conversions

Roth conversions allow you to shift money from traditional IRAs to Roth IRAs, paying tax now to enjoy tax-free withdrawals later. The bonus deduction gives retirees more room to convert IRA dollars at lower effective tax rates.

By combining the standard deduction, the age-based addition, and this new $6,000 bonus, some retirees may be able to convert dollars each year with minimal tax impact. This can lower future required minimum distributions (RMDs), reduce lifetime taxes, and create more income flexibility down the road.

There’s a sweet spot between retirement and RMDs where this approach can have the most impact.

2. Smoothing Income Over Multiple Years

Retirees often experience uneven income from asset sales, business wind-downs, or large IRA distributions. With this senior bonus deduction in place for four years, now is the time to think about spreading income more evenly across tax years, so you can qualify for this deduction while it’s available.

To make the most of the deduction each year from 2025–2028, consider ways to spread income more evenly across those years:

• Delaying large sales or distributions to avoid spiking above the income threshold in a single year.

• Accelerating income from future high-tax years into lower-income years.

• Using multi-year tax projections to identify the optimal path.

This smoothing strategy can help avoid unnecessary spikes in tax liability while making full use of the available deduction each year.

Same Income, Different Results - This chart compares two retirees, each with an average annual income of $160,000 over four years.

• Uneven Income: Income spikes in 2026 and 2028 push this retiree above the $175,000 phaseout limit, causing them to miss out on the $6,000 deduction in two years. Total lost deductions: $12,000

• Smoothed Income: By spreading income more evenly across all four years, this retiree stays under the threshold and qualifies for the full $6,000 deduction every year.  Total deductions preserved: $24,000

Strategic income timing can preserve valuable deductions, even when total income stays the same.

3. Funding the Cashflow Gap Before Claiming Social Security

Delaying Social Security often results in higher lifetime benefits. The challenge is funding those interim years. The senior bonus deduction provides a helpful cushion, allowing retirees to generate income from taxable or IRA accounts without incurring as much tax.

This deduction could help bridge the gap, making it easier to delay Social Security while keeping tax costs under control.

4. Revisiting Withdrawal Order

The traditional guidance suggests pulling from taxable accounts first, then IRAs, and Roth accounts last. But with this expanded deduction, it may be worth adjusting that sequence.

You might instead:

• Draw more from IRAs early, taking advantage of low tax rates and the temporary senior deduction. You’re essentially using the government’s tax break to convert IRA assets into spending money at a low cost. This can also reduce future IRA balances (and future taxable RMDs).

• Reserve taxable accounts for later, especially after the senior bonus deduction expires.

• Preserve Roth assets for high-income years or future tax flexibility.

Coordinating withdrawals across all account types with the new deduction in mind can improve long-term tax efficiency.

5. Aligning With Charitable Giving

If you’re charitably inclined, this is a good time to revisit your giving strategy.

Qualified Charitable Distributions (QCDs) from IRAs remain a powerful tool to give directly to charity without increasing taxable income. This also keeps your MAGI lower, which may help you stay under the $250k Joint/$175k Single threshold to qualify for the senior bonus deduction.

For others, donor-advised funds can be used to bunch gifts in one year to claim a high itemized deduction, then take advantage of the standard deduction in the next. In both cases, retirees can still benefit from the new $6,000 bonus deduction each year they qualify.

This new deduction adds flexibility, helping you give with greater intention and less tax friction.

Bottom Line

If you’re 65 or older, the next few years offer a unique window of opportunity. From 2025 through 2028, this new deduction can help lower your tax bill today and create long-term planning advantages that stretch well into the future.

It’s a reminder that good tax laws are only as valuable as the plans they inspire. Used thoughtfully, this expanded deduction can help you reduce lifetime taxes, generate tax-efficient income, and leave a stronger legacy.

The next four years offer a rare opportunity to rethink how you generate income in retirement. Whether you're considering a Roth conversion, adjusting withdrawal strategies, or supporting causes you care about, we’re here to help you build a plan that puts this deduction to work.

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Disclosure: This material is for informational and educational purposes only and is not intended as personalized tax, legal, or investment advice. You should consult your own tax, legal, and financial professionals before making any decisions based on the information provided. Tax laws and regulations are subject to change, and their application can vary based on your individual circumstances. While the strategies discussed may be appropriate for some individuals, there is no guarantee that any specific tax outcome or investment result will be achieved. Any examples, scenarios, or case studies are hypothetical and for illustrative purposes only. They do not represent actual client situations and should not be relied upon to predict or project results. Investing involves risk, including the potential loss of principal. Past performance does not guarantee future results. All investments and tax strategies carry certain risks and may not be suitable for all investors. Advisory services offered through Human Investing, LLC, an SEC registered investment adviser.

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Signed into law July 2025, the One Big Beautiful Bill Act brings a wave of tax changes including bigger deductions, new savings tools, and key incentives. Whether you're filing as an individual, managing a household, or running a business, understanding these updates is key to maximizing your benefits and minimizing surprises. Here’s what you need to know.

All U.S. taxpayers

The following provisions affect all U.S. Taxpayers with most taking effect for calendar year 2025, and a few scheduled to begin in 2026.

Tax Brackets Remain Unchanged

With the One Big Beautiful Bill Act (OBBBA), federal income tax brackets remain intact, and are set to be permanent for the future. The seven marginal rates continue to be:
10%, 12%, 22%, 24%, 32%, 35%, and 37%.
More importantly, these rates did not revert to their pre-2018 levels, which were generally higher for many income brackets. 

Bigger Standard Deductions for Everyone – Starting 2025

The OBBBA raises the standard deduction amounts across all filing statuses:

- Married Filing Jointly: $31,500 (up from $30,000)

- Single: $15,750 (up from $15,000)

- Head of Household: $23,625 (up from $22,500)

Charitable Giving for Non-Itemizers – Starting 2026

Under the new law, everyone is able to have a tax benefit for making charitable contributions.

If you normally don’t itemize your deductions during tax time you can now deduct your charitable contributions:

- Up to $2,000 for joint filers

- Up to $1,000 for others

Tip:  If you typically don’t itemize, there may be tax planning opportunities near year-end to move your charitable contributions into January 2026 to get a better tax benefit.

Clean Energy Incentives Update – Ending 2025

The 30% federal tax credit for residential solar and battery storage systems expires on December 31, 2025. To qualify, your system must be fully installed and operational by that date, there’s no grace period or retroactive eligibility. If your project is underway, be sure to complete it before year-end 2025 to claim the full credit.

Elimination of Federal Clean Vehicle Tax Credits – Ending September 2025

The federal tax credits for clean vehicles are being phased out earlier than expected. If you are planning to purchase an EV and qualify for the credit, you must do so by September 30, 2025 to claim it. These credits will not be renewed or extended under the new law.

Trump/MAGA Accounts – Starting 2025

These are new savings accounts for children, modeled after IRAs but designed specifically for minors. Each child born between Jan. 1st, 2025 and Jan. 1st, 2029 will automatically receive an account with a $1,000 government contribution to help jumpstart long-term savings.

Contributions

Parents can contribute up to $5,000 per year until the child turns 18. Funds must be invested in ETFs and grow tax-free for qualified uses like education, a first home, or starting a business.

Distributions

Funds are partially accessible at age 18 for qualified expenses, with full access at age 25. After age 30, funds can be used for any purpose without penalty. Early, non-qualified withdrawals before age 30 are subject to tax and a 10% penalty.

Estate & Gift Tax Exemption – Starting 2026

Before the One Big Beautiful Bill Act, the estate and gift tax exemption was set to drop from $13.99 million to $7.2 million per person in 2026 due to the TCJA sunset, OBBBA permanently raises it to $15 million per person starting in 2026, indexed for inflation.

For taxpayers making $500k or less

SALT Deduction – Starting 2025

Under the OBBBA, if you have an Adjusted Gross Income (AGI) under $500,000 you are eligible to deduct up to $40,000 in state and local taxes, including income tax or sales tax, and property taxes from your federal taxable income. This expanded cap is in effect for five years through 2029 and offers a significant increase from the previous $10,000 limit.  For many Oregonians, this is seen as a win, with Oregon being a high-income tax state.

Tip: Careful planning can help maximize this deduction. To take full advantage of the increased limit, consider:

1. Paying your full 2025 property tax bill within the 2025 tax year, if feasible.

2. Making your Q4 estimated state income tax payment due January 15, 2026 by December 31, 2025. This ensures it counts toward your 2025 deduction cap of $40,000 and helps preserve the full benefit if your AGI is under $500,000.

Taxpayers with AGI over $500,000 can still deduct state and local taxes, but the $40,000 cap is reduced by 30% of the amount exceeding $500,000, with a minimum deduction of $10,000. At $600,000 AGI, the deduction is reduced by $30,000, bringing it down to the $10,000 floor. Note: This effectively creates a high-income tax bracket between $500K and $600K (45.5%) if you are itemizing. These rules remain in effect through 2029.

Child Tax Credit (CTC) – Starting 2025

The CTC has increased to $2,200 per qualifying child through 2028, after which it reverts to $2,000; the credit is nonrefundable and phases out for AGI above $400,000 MFJ and $200,000 for others.

Enhanced Deductions for Taxpayers Age 65+ - Starting 2025

A new $6,000 bonus standard deduction is available for taxpayers aged 65 and older, but it begins to phase out at AGI of $150,000 MFJ ($75,000 Single) and phases out completely once above $250,000 MFJ ($175,000 Single).

Tip: Careful planning around Roth conversions is recommended, as such conversions increase AGI and could reduce or eliminate eligibility for the bonus deduction. 

Tip: To help remain under these thresholds, taxpayers aged 70½ or older can make a Qualified Charitable Distribution (QCD) from their IRA to a qualified charity. This counts towards their annual Required Minimum Distribution (RMD) while excluding the amount from taxable income, and preserving eligibility for deductions under OBBBA.

Car Loan Interest Deduction – Starting 2025

If you purchased a new car with financing anytime in 2025, you may qualify for a deduction of up to $10,000 if the following apply:

• Your adjusted gross income (AGI) is below $250,000

• The vehicle was brand new and assembled in the United States

• You purchased the car (not leased it)

This deduction applies only to interest paid on the loan and is designed to support domestic manufacturing and personal vehicle ownership.

For Business Owners

Section 179 & Bonus Depreciation – Starting 2025

- 100% bonus depreciation is back (for assets placed in service after January 19, 2025) and is now made permanent by the Act.

- Expense limit: $2.5M

- Phaseout threshold: $4M

Qualified Business Income (QBI) Deduction – Starting 2026

- OBBBA proposed raising the QBI deduction to 23%, but the final law kept it at 20%. However, it increased the phaseout thresholds to $150,000 for MFJ and $75,000 for others up from $100,000 and $50,000, respectively. These changes will take effect in 2026.

- $400 minimum deduction if you have at least $1,000 in business net income.

Employer Student Loan Help – Starting 2026

- Employers can contribute up to $5,250/year tax-free toward paying off student loans. Limitations may apply.

Excess Business Losses – Starting 2026

- Cap: $500K (joint) / $250K (others).

- Losses above this become net operating losses and are carried forward to future years.

The OBBBA reshapes the tax landscape for nearly every American. Whether you're a parent saving for your child’s future, a retiree managing income thresholds, or a business owner investing in growth, the new law offers expanded opportunities and new complexities. With many provisions taking effect in 2025 and 2026, now is the time to review your financial plan, optimize deductions, and take advantage of available tools.

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Disclosure: The information presented herein is for educational and informational purposes only and is not intended to be construed as personalized tax, legal, or investment advice. Tax laws and financial regulations are subject to change, and the implications of the One Big Beautiful Bill Act may vary based on individual circumstances. Please consult a qualified tax professional or financial advisor before making any decisions based on this content. Advisory services offered through Human Investing, an SEC registered investment adviser.

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Every few years, a familiar worry resurfaces: Can we still trust U.S. Treasuries?

It’s a fair one. Fiscal deficits are rising. Government debt dominates the headlines. Political theatrics are hard to ignore. These concerns are understandable.

But this piece is not a dismissal of those worries. It aims to weigh them against the steady role Treasuries continue to play in global markets and in investors’ portfolios.

Because the key, as always, is to separate signal from noise. And noise is never in short supply.

U.S. Treasuries are often described as “risk-free.” Of course, no investment truly is, but no other assets have earned that reputation as convincingly. Their strength is structural: deep markets, global demand, and the dollar’s central role in international finance. These aren’t passing features. They’re foundational pillars of a system that continues to hold.

WE’VE BEEN HERE BEFORE

Concerns about the national debt are nothing new. In the mid-1980s, Congress passed the Gramm-Rudman-Hollings Act in response to growing fears of a looming fiscal cliff.¹

That was nearly 40 years ago.

Since then, warnings have echoed: interest rates would skyrocket, the dollar would collapse, foreign buyers would flee. But none of those predictions played out in a sustained way. Interest rates stayed low for decades. The dollar remained strong. Treasuries continued to anchor global portfolios.

THE OTHER SIDE OF THE LEDGER

Most debt conversations focus on the total amount owed, but it would be wise to consider both sides of the ledger. An equally important story is the government’s ability to repay what it owes.

The United States has a broad and resilient tax base, drawing revenue from some of the world’s most profitable corporations and wealthiest individuals. In 2024, over 94 percent of federal revenue came from income, payroll, and corporate taxes.²

That revenue base gives the government something that matters more than the size of its debt: flexibility. The capacity to raise more if needed. This is a critical ingredient in maintaining trust and stability in U.S. Treasuries.

That doesn’t make debt a non-issue. But it puts the conversation in better context.

THERE IS NO SUBSTITUTE

Some point to shifting foreign ownership of Treasuries as a sign of trouble. But the truth is, global capital needs a home that is safe, liquid, and capable of absorbing trillions in flows. There are few alternatives.

That’s why central banks, sovereign wealth funds, and even the U.S. tri-party repo market continue to rely on Treasuries. ³,⁴ It is not because of short-term politics. It is because no other asset plays the role as effectively or as consistently.

Foreign holdings may ebb and flow with trade dynamics or currency shifts. But the long-term, strategic demand? It’s still there.

HIGH DEBT DOES NOT GUARANTEE CRISIS

Japan offers an interesting counterpoint. With a debt-to-GDP ratio over 250%, more than double that of the United States.⁵,⁶ And yet, its financial system remains stable, and interest rates are close to zero.

This is not to suggest that debt is irrelevant, but it serves as a useful reminder that high debt levels, on their own, do not lead to crisis. The surrounding structure, including credibility, strong institutions, and consistent demand, matters just as much, if not more.

Could Treasuries someday lose their special status? In theory, yes. Anything is possible. But if that day ever comes, it will likely coincide with a much broader breakdown in global order. In that kind of environment, the safety of any asset would be in doubt.

That’s not a prediction. It’s simply an observation about the scale of disruption required to unseat the U.S. Treasury market.

A WARNING FROM ‘THE BOND KING’

Not everyone views Treasuries as the unshakable anchor they once were. Even some of the most seasoned investors are questioning the long-term role of U.S. Treasuries.

Jeffrey Gundlach, CEO of DoubleLine Capital and one of the most influential fixed income investors of the past two decades, has voiced serious concerns. In a June 2025 interview, he offered this warning:

“There is an awareness that the long-term Treasury bond is not a legitimate flight-to-quality asset.”⁷

He points to shifting dynamics: the dollar falling during selloffs, long bond yields rising after rate cuts, and growing concern over rising interest costs. As low-yield bonds mature, they are being replaced by debt with much higher yields. According to Gundlach:

“The interest expense for the United States is untenable if we continue running this budget deficit and continue to have sticky interest rates.”

Gundlach raises legitimate questions. But even he stops short of calling Treasuries broken. His concern is about strain, not collapse. The system is being tested, not undone.

While the pressures are real, rising interest rates and persistent deficits, they are not set in stone. Policy can change. Priorities can shift. The system still has tools it can use.

And this is where perspective matters.

Markets are noisy. Bad news sells. Loud warnings travel further than quiet resilience. But alarm does not erase the quiet strength of systems that continue to function.

Even Gundlach points to stress, not failure.

Which brings us back to what still works.

STILL DOING THEIR JOB

Treasuries aren’t immune to worry, however they continue to serve their purpose. They provide liquidity, offer stability, and act as a counterbalance in times of uncertainty.

We’re seeing that play out again in real time. Renewed tensions with Iran have reminded investors what uncertainty feels like. Once more, yields have dropped and the dollar has strengthened. These are clear signs of a flight to safety.

Even amid rising deficits and political noise, Treasuries continue doing what they’ve always done: deliver reliability in a world that often falls short.

References:

1. U.S. Congress. Balanced Budget and Emergency Deficit Control Act of 1985 (Gramm-Rudman-Hollings Act). Public Law 99–177, 99th Congress, December 12, 1985.

2. U.S. Department of the Treasury. “Government Revenue.” Fiscal Data – America’s Finance Guide.Accessed June 20, 2025.

3. Board of Governors of the Federal Reserve System (U.S.). “Rest of the World; Treasury Securities Held by Foreign Official Institutions; Asset, Level [BOGZ1FL263061130Q].” FRED, Federal Reserve Bank of St. Louis. Accessed June 20, 2025.

4. Federal Reserve Bank of New York. “Tri-Party Repo Data Visualization.” Federal Reserve Bank of New York. Accessed June 20, 2025.

5. U.S. Department of the Treasury. “National Debt and Debt-to-GDP Ratio.” Fiscal Data – America’s Finance Guide. Accessed June 20, 2025.

6. World Economics. “Debt-to-GDP Ratio: Japan.” World Economics. Accessed June 20, 2025.

7. Jeffrey Gundlach, interview with Bloomberg, “Gundlach on Treasuries, Gold, Fed, AI, Private Credit, Trump,” June 11, 2025.

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Disclosure: Advisory services offered through Human Investing, an SEC registered investment adviser. This material is for informational and educational purposes only and is not intended as investment advice, an offer, or a solicitation to buy or sell any securities. Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal. Any third-party opinions or sources cited are believed to be reliable but are not guaranteed for accuracy or completeness. Please consult your financial professional before making any investment decisions.

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We live in a world where money feels more complicated than ever. There are more choices, more opinions, and more pressure to get it right. And because money is personal and often emotional, and it can be hard to know where to begin.

After working with hundreds of families, one thing stands out: the people who feel most confident about their finances aren’t the ones with the highest returns. They’re the ones with a system. A simple, repeatable process for managing cash flow, expenses, and uncertainty.

And for most people, that system starts with how you hold cash. The key is giving it structure.

That’s why I use a three-bucket approach:

1. One bucket for the everyday—bills, groceries, and life’s basics.

2. One for the unexpected—emergencies, repairs, and surprises.

3. And one for the future—a place for your cash to grow and outpace inflation.

It’s not flashy. But it works. And in a world full of noise, systems that work quietly are often the ones that matter most.

Bucket One: Daily Life

This is your foundation. The money that pays for groceries, gas, the electric bill, subscriptions and everything else that keeps your life moving. It’s not meant to grow. It is meant to flow—steady, predictable, and low stress.

Purpose: Keep life steady. Pay your bills without stress.
Where to keep it: A checking account you trust.
What to keep in mind:

• Aim to match your monthly spending – money in and money out, with a small buffer.

• Enough to avoid dipping into savings or taking on credit card debt for the basics.

• Not so much that you’re leaving money idle for no reason.

Too much in this account means money is sitting still and losing ground to inflation. Too little, and small surprises can throw everything off.

Cash in this bucket is like oxygen: you don’t think about it when it’s there, but when it’s not, nothing else works.

Bucket Two: The Buffer

No one plans for a broken transmission. Or a surprise tax bill. Or a layoff. But those things happen. That’s why this bucket exists not to help you get ahead, but to keep you from losing ground when life doesn’t go to plan.

It also covers the bigger, less frequent expenses you can anticipate. Things like replacing your car, covering a major home repair, or helping a child with college or a wedding. If it’s a larger expense and you expect it within the next five years, it belongs here. Planning for these ahead of time keeps them from becoming financial emergencies when they arrive.

Purpose: Provide breathing room when the unexpected shows up.
Where to keep it: High-yield savings, money market funds, or short-term Treasuries. These are safe places where your money is still accessible and earning more than a checking account.
What to keep in mind:

• Cover 3 to 6 months of essential expenses.

• Add extra for planned one-time costs like a new roof, tuition, or a car.

• Focus on after-tax interest. Earning a bit more here helps these dollars avoid quietly shrinking under the pressure of inflation.

This is the bucket where it makes sense to look for a little more yield. That might come with a small sacrifice in liquidity. Your money may take an extra step or a day or two to access. But that added friction can be useful. It creates a natural pause that gives you a moment to think before reacting. Sometimes, having to slow down is exactly what protects you from making a decision you might regret.

This bucket may not make headlines, but it builds resilience. It helps turn unpredictable moments into manageable ones and keeps you moving forward with confidence.

Calculating the right amount is important. But holding too much here can also create risks. Cash that sits for years without a purpose slowly loses value. That is where the third bucket comes in.

Bucket Three: The Future

If Bucket One is about staying afloat and Bucket Two is about staying safe, Bucket Three is about moving forward. This is where your cash begins working toward the future, whether that is your own retirement, future generations, or a lasting legacy. It is not for today, and probably not for next year. It is for the life you are building over the long run.

Purpose: Grow your money in a way that keeps up with, and ideally outpaces, inflation.
Where to keep it: A diversified investment portfolio aligned with your goals and timeline, whether growth, income, or a mix of both.
What to keep in mind:

• Time in the market is more powerful than trying to time the market.

• There can be periods where the market goes down, but in the end the market is undefeated. 

• Emotional decisions often cause more harm than poor performance ever will.

This is also a place where working with a fiduciary financial advisor can be especially helpful. An advisor can help you figure out how much to invest, how often to do it, and which types of accounts are the best fit for your goals. They provide structure, help you stay focused, especially when the market makes it tempting to second-guess your plan.

Final Thought: The Real Goal

Getting your financial life in order starts with building a system that makes the rest of your decisions easier. A system that keeps you steady when things get noisy. A system that gives every dollar a job.

The three-bucket approach is simple by design. One bucket to keep life running. One to absorb the unexpected. One to grow for the future.

As author James Clear puts it, “You do not rise to the level of your goals. You fall to the level of your systems.” The families who feel most confident about money aren’t the ones with the biggest portfolios. They’re the ones with a clear, repeatable system they trust, especially when things get hard.

This isn’t about wringing the highest return out of every dollar. It’s about creating margin, building structure, and letting consistency do the heavy lifting. In personal finance, small steady steps beat frantic leaps.

Start with where you are. Build a system that fits your life. And trust that simple, well-built plans often lead to the strongest outcome.

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Disclosure: Investment advisory services offered through Human Investing, an SEC registered investment adviser. Investments involve risk, including the potential loss of principal. Diversification does not ensure a profit or guarantee against loss. Past performance is no guarantee of future results. This material is for informational purposes only and is not intended as individualized investment advice. Any references to market trends or economic conditions are for illustrative purposes and may not reflect future developments. Consult with a qualified fiduciary advisor before making financial decisions.

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This article explores how financial headlines influence investor behavior, often exacerbating emotional decision-making and undermining long-term investment outcomes. Drawing from behavioral finance research and investor psychology, the article argues that investors should adhere to a written investment plan rather than respond impulsively in the face of uncertainty and sensational news. Selected headlines from Bloomberg and CNBC illustrate the impact of the modern media environment on perception and behavior. The insights of Peter Lynch, Jack Bogle, and Warren Buffett are used to contextualize the long-standing wisdom of patience and discipline in investing.

The rise of financial anxiety

Today’s investors are inundated with a 24/7 news cycle that thrives on urgency. While access to information has never been easier, clarity has never been harder to maintain. Financial headlines are designed to capture attention, often through alarming or emotionally charged language. This reality presents a challenge for investors: distinguishing between signal and noise and avoiding making decisions rooted in emotion rather than logic or planning.

The emotional power of headlines

A review of today’s (4/24/25) major financial media illustrates the challenge. From CNBC, headlines such as:

Bridgewater hedge fund warns Trump policies could induce a recession
The S&P 500 formed an ominous ‘death cross.’ What history says happens next

frame the economic outlook in dramatic, even catastrophic terms. Similarly, Bloomberg ran with:

Odd Lots: Why the Real Tariff Pain Hasn’t Even Begun
One of Wall Street’s Biggest Bulls Slashes View as Tariffs Bite

Despite these headlines, the S&P 500 rose nearly 2% today, and tech stocks surged on strong earnings reports. This disconnect between the emotional tone of news coverage and actual market behavior is a classic example of availability bias—a cognitive distortion where individuals give undue weight to recent, vivid, or emotionally charged information (Tversky & Kahneman, 1973).

This behavioral response, driven by the availability of alarming headlines, often leads investors to abandon sound strategies in favor of reactive decisions. Yet history and experience warn us against this trap. As the following insights from some of the most respected minds in investing make clear, enduring success comes not from responding to noise but from adhering to a disciplined, long-term approach.

Wisdom from the investment greats

The dangers of reactionary investing are not new. Legendary investor Peter Lynch warned:

“Far more money has been lost by investors trying to anticipate corrections than lost in the corrections themselves.”

Jack Bogle, the founder of Vanguard, put it more bluntly:

“The idea that a bell rings to signal when to get into or out of the stock market is simply not credible.”

And Warren Buffett offered perhaps the most elegant summation:

“The stock market is a device to transfer money from the impatient to the patient.”

These insights underscore the importance of focusing not on media narratives but on long-term goals and rational portfolio construction.

Recognizing the wisdom of these investment luminaries is a critical first step—but applying it consistently requires more than agreement; it requires structure. Investors need more than memorable quotes to overcome the behavioral impulses triggered by market volatility.

They need a written financial plan that serves as a behavioral compass, grounding decisions in clearly defined goals, timelines, and risk tolerance. Translating timeless investment principles into practical, repeatable actions makes the financial plan a vital tool for staying the course when emotions run high.

The role of a written financial plan

The antidote to reactionary behavior is a well-crafted financial plan that clearly articulates an investor’s purpose, time horizon, risk tolerance, and rebalancing strategy. Far from being a static worksheet, the plan functions as a behavioral anchor, offering clarity during periods of uncertainty and helping investors resist the temptation to respond emotionally to sensational headlines.

A thoughtfully structured financial plan does more than outline investment choices and target allocations. It proactively defines how to respond to market volatility, eliminating guesswork when clarity is most needed. Doing so transforms abstract wisdom into actionable discipline—bridging the gap between intention and execution.

Planning over panic

In a media landscape dominated by noise, fear, and speculation, the most effective investor response is not reaction—but preparation. Rather than chase headlines, successful investors rely on a carefully constructed financial plan and the discipline to follow it. Behavioral economics and decades of market data affirm that patience, consistency, and structure drive long-term success.

So, when the next wave of headlines warns of crisis or collapse, the wise investor doesn’t panic. They return to the plan—and stay the course.

For more information about our financial planning services, please call (503) 905-3100 or contact us.

References:

Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131.

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A BOOK FOR THE SAVER IN ALL OF US

Becoming a 401(k) Millionaire isn’t your typical retirement guide. With 30 years in finance, Dr. Peter Fisher shares personal insights and real stories to help you plan with confidence.

Learn more

Disclosures: These market returns are based on past performance of an index for illustrative purposes only. Past performance does not guarantee future results. All investing involves risk, including the loss of principal.  Index performance is provided for illustrative purposes only and does not reflect the performance of an actual investment. Investors cannot invest directly in an index.

The information provided in this communication is for informational and educational purposes only and should not be construed as investment advice, a recommendation, or an offer to buy or sell any securities. Market conditions can change at any time, and there is no assurance that any investment strategy will be successful.

Diversification does not guarantee a profit or protect against a loss in declining markets. Asset allocation and portfolio strategies do not ensure a profit or guarantee against loss.

The opinions expressed in this communication reflect our best judgment at the time of publication and are subject to change without notice. Any references to specific securities, asset classes, or financial strategies are for illustrative purposes only and should not be considered individualized recommendations.

Human Investing is a SEC Registered Investment Adviser. Registration as an investment adviser does not imply any level of skill or training and does not constitute an endorsement by the Comission. Please consult with your financial advisor to determine the appropriateness of any investment strategy based on your individual circumstances.

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Markets have been moving fast lately — in both directions

Down 10% in two days. Up almost the same the next. Three trading days: A full year’s worth of returns gone, and then mostly back again. 

Looking at the S&P 500 last week feels disorienting. And in a way, that’s the point.

View fullsize

This kind of movement makes people wonder if the system is broken. But this is exactly how markets work. They are brutally efficient at processing new information, whether it’s political, economic, or emotional.

Markets don’t wait for clarity. They move quickly on possibility, repricing risk in real time, regardless of how ready you feel. And when things are uncertain—when leadership seems unpredictable, policy is in flux, or the narrative changes overnight—the swings can be dramatic.

Fast drops, slow climbs — that’s the deal

Volatility is the price of admission for long-term growth. There’s a reason people say, “Markets take the stairs up and the elevator down.” Even looking at the last few years, gains usually build gradually, while losses often arrive quickly and unexpectedly.

Yet, over the decades, the odds have been in your favor. On average, the S&P 500 has risen in 52% of trading days, 73% of calendar years, and 94% of decades. (Source: Capital Group)

Three days of outliers over the last 25 years

New York Times

The sharp losses of April 3rd and 4th, followed by the rebound on April 9th, are outliers in magnitude but not in pattern. The biggest gains and losses tend to cluster together, and they often show up when they’re least expected. Selling after a big drop means missing the potential surge that follows. Buying after a big rally means forgetting what preceded it.

This isn’t a timing game. It’s a discipline game

Discipline doesn’t mean knowing what happens next. It means staying in the game when it feels like the rules are changing. It means resisting the urge to flinch when the noise gets loud.

The headlines will keep coming, and volatility will return. But the most reliable part of markets is that they change. The market may take the stairs up and the elevator down — but over time, it remains one of the most reliable places to grow long-term wealth.

Hold fast to your financial plan. Stay invested.

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Disclosures: These market returns are based on past performance of an index for illustrative purposes only. Past performance does not guarantee future results. All investing involves risk, including the loss of principal.  Index performance is provided for illustrative purposes only and does not reflect the performance of an actual investment. Investors cannot invest directly in an index.

The information provided in this communication is for informational and educational purposes only and should not be construed as investment advice, a recommendation, or an offer to buy or sell any securities. Market conditions can change at any time, and there is no assurance that any investment strategy will be successful.

Diversification does not guarantee a profit or protect against a loss in declining markets. Asset allocation and portfolio strategies do not ensure a profit or guarantee against loss.

The opinions expressed in this communication reflect our best judgment at the time of publication and are subject to change without notice. Any references to specific securities, asset classes, or financial strategies are for illustrative purposes only and should not be considered individualized recommendations.

Human Investing is a SEC Registered Investment Adviser. Registration as an investment adviser does not imply any level of skill or training and does not constitute an endorsement by the Comission. Please consult with your financial advisor to determine the appropriateness of any investment strategy based on your individual circumstances.

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We live in a world of complex economic forces, but at the heart of many of today’s big-picture challenges lies a simple truth: a country cannot indefinitely consume more than it produces. That is precisely what the United States has been doing for decades through the persistent and growing trade deficit.

This article is meant to educate, not alarm. To help all investors, professionals, and citizens better understand what is happening behind the scenes, why it matters to our long-term prosperity, and how thoughtful policy tools, including modernized tariffs, might help correct course.

Let us start with the core issue.

What is a trade deficit? 

A trade deficit occurs when a country imports more goods and services than it exports. Imagine your household spending more every month than it earns—you would need to make up the difference by drawing down savings or selling off parts of your home. That is essentially what the U.S. does year after year. We purchase foreign goods (such as cars, electronics, and clothing) in excess of what we sell abroad and must finance this gap by issuing debt or selling U.S. assets.

These assets include U.S. Treasury bonds, commercial real estate, stocks in American companies, and ownership stakes in U.S. businesses. That means other countries, such as China, Japan, Germany, and many others, are gradually gaining greater ownership of our economy.

 “Our net worth is being transferred abroad”

Legendary investor Warren Buffett put it bluntly over 20 years ago:

“Our country’s ‘net worth,’ so to speak, is now being transferred abroad at an alarming rate” (Fortune, 2003).

This quote deserves close attention.

Buffett does not talk about some abstract notion of wealth. He is referring to the tangible ownership of American assets—the land, companies, infrastructure, and financial instruments that make up our nation’s economic engine. When we finance our trade deficits, we are often doing so by selling these assets to foreigners or issuing IOUs (bonds) that must be repaid with interest over time.

Imagine a wealthy family that owns a large estate. Every year, to fund vacations and a high standard of living, they sell a few acres of land or take out a bigger mortgage. At first, it seems manageable. But over time, they no longer own the home outright. Their income now goes to paying interest, rent, or dividends to outsiders who bought what used to belong to them.

That is the picture Buffett (and others) paint of America’s trade behavior.

In real terms, this means future generations of Americans will be working to sustain themselves and sending investment returns overseas—to countries that now hold claims on our assets. As foreign ownership increases, so does the investment income flowing out of the U.S., thereby reducing our ability to reinvest in our own future.

The role of tariffs in correcting imbalances

This is where tariffs, when carefully designed and wisely implemented, can play a role—not as a weapon or political cudgel, but as a tool of balance.

Buffett originally proposed a market-based mechanism called Import Certificates, but the underlying principle is simple: If you want to buy more than you sell, you have to fund it—and at some point, that model breaks. A modest, broad-based tariff system could help bring trade into equilibrium, nudging us back toward producing more of what we consume and consuming more of what we produce.

This is not about isolating ourselves from the world. It is about aligning our consumption with our production, and ensuring that we do not gradually erode our national wealth through unchecked deficits.

Yes, tariffs raise prices—especially on imported goods. That is a cost worth recognizing. However, Buffett warns us not to be short-sighted:

“The pain of higher prices on goods imported today dims beside the pain we will eventually suffer if we drift along and trade away ever larger portions of our country’s net worth” (Fortune, 2003).

In other words, the bill comes due. The longer we delay, the more painful it will be to unwind the imbalance.

What does the modern data say?

Recent academic research offers critical insights into how tariffs function in today’s economy.

One study by Furceri, Hannan, Ostry, and Rose (2019) reminds us that, although economists overwhelmingly oppose protectionism, the public is less convinced, possibly because much research on tariffs is outdated or overly theoretical.

Their research examines the macroeconomic effects of tariffs using data from 151 countries over a 50-year period and finds that tariff increases reduce output, productivity, and consumption while increasing unemployment and inequality. These adverse effects are worse in advanced economies and during economic booms.

Tariffs have a limited impact on improving trade balances and can even lead to an appreciation of the exchange rate, offsetting their intended benefits. Overall, tariffs appear to be detrimental to economic welfare.

In another research article by Amiti, Redding, and Weinstein (2019), the authors conclude that in 2018, U.S. tariffs were almost entirely borne by American consumers and importers, rather than foreign exporters. Prices rose for many U.S.-made goods tied to these tariffs, and supply chains were disrupted. Consumers faced fewer product choices, and the overall economic cost was substantial, amounting to approximately $8.2 billion in lost efficiency and an additional $14 billion in costs passed on to consumers. These impacts aligned with basic supply and demand predictions.

The researchers believe their estimates are conservative, as they did not include other significant costs, such as lost product variety, companies reorganizing their supply chains, or the uncertainty caused by changing trade policies. Surprisingly, foreign exporters did not lower their prices to stay competitive, meaning Americans bore nearly all the costs of these tariffs. Why this happened remains a puzzle for future research.

So what do we make of this? Tariffs are not magic bullets. They are levers. Furthermore, like all levers, they require precise calibration. Used strategically and modestly—within a broader framework of trade policy—they may help correct imbalances, such as the persistent U.S. trade deficit. Used carelessly or punitively, they may do more harm than good.

Conclusion: Looking ahead

Warren Buffett’s warning in 2003 was not about politics—it was about sustainability. He argued that a nation cannot afford to consume more than it produces forever without losing control of its financial destiny. His solution was not isolationist, but strategic: to implement mechanisms, such as import certificates or well-designed tariffs, that could restore balance without undermining prosperity.

Today, academic research provides a clearer understanding of the costs and consequences of acting on that vision. Furceri et al. (2019) provide comprehensive macroeconomic evidence: tariffs tend to lower GDP, harm productivity, increase unemployment and inequality, and have little impact on improving trade balances. Amiti et al. (2019) demonstrate, in the U.S. context, that tariffs in 2018 were almost entirely borne by domestic consumers and importers, resulting in billions of dollars in lost efficiency and rising prices. Their conclusion? Tariffs reshaped supply chains and reduced product variety, ultimately burdening American consumers.

Together, these insights remind us that tariffs are not moral judgments—they are instruments. When used bluntly or reactively, they carry real costs. But used surgically, as part of a broader policy framework, they can still serve a purpose.

As we confront record trade deficits and rising foreign ownership of American assets, we are left with essential questions:

• Are we prepared to prioritize long-term national resilience over short-term consumer convenience?

• Can we modernize trade policy without repeating past mistakes?

• If not tariffs, what levers are we willing to pull to protect our economic independence?

Buffett’s voice echoes still: action is required. But today, that action must be informed by data, guided by principle, and measured by impact, not ideology.

References:

Amiti, M., Redding, S. J., & Weinstein, D. E. (2019). The impact of the 2018 tariffs on prices and welfare. Journal of Economic Perspectives, 33(4), 187–210.

Buffett, W. E. (2003, November 10). America's growing trade deficit is selling the nation out from under us. Fortune.

Furceri, D., Hannan, S. A., Ostry, J. D., & Rose, A. K. (2018). Macroeconomic consequences of tariffs (No. w25402). National Bureau of Economic Research.

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A BOOK FOR THE SAVER IN ALL OF US

Becoming a 401(k) Millionaire isn’t your typical retirement guide. With 30 years in finance, Dr. Peter Fisher shares personal insights and real stories to help you plan with confidence.

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Volatile markets test more than portfolios—they test patience. It’s easy to feel unsettled when headlines scream, and market volatility ensues. But the most important thing you can do as an investor is also the simplest: don’t let emotions get the best of you. 

In my nearly 30 years of advising clients, I’ve seen over and over again: the clients who succeed are the ones who manage their emotions, not just their money. The smartest thing you can do right now is stay calm and stay the course. The plan is working—even when it doesn’t feel like it. My experience has been that history has a way of rewarding those who stay calm, stay invested, and stay focused on their well-crafted financial plan.

At Human Investing, we believe that behavior, not timing or speculation, is what separates long-term success from short-term regret. For clients who have been with us for over 20 years, you’ve seen firsthand how a steady, disciplined approach can weather storms and grow wealth through them. For those new to our firm, please know that trust is the foundation of everything we do. We don’t just manage portfolios, we help guide people through uncertainty with clarity, care, and confidence.

To better understand the importance of maintaining a disciplined investment approach, it is helpful to examine five common psychological biases that often lead investors to deviate from sound decision-making. Drawing on both empirical research and professional experience, this section explores how emotional responses can override strategic thinking—particularly during periods of heightened uncertainty and market volatility—and outlines methods used to help clients remain focused on long-term objectives.

1. Loss aversion: When pain is louder than logic 

Researchers Kahneman, Knetsch, and Thaler (1991) discuss the psychological factors that drive loss aversion. Loss aversion is not just an investing concept; it’s a fundamental part of human psychology. Research shows that losses are felt about twice as painful as equivalent gains are perceived as pleasurable. In the brain, a $100 loss doesn’t just “sting”—it screams. And when markets drop, that emotional volume can drown out logic, strategy, and even years of sound advice.

This isn’t just a theory. I've seen it firsthand for a few decades—watching clients grapple with fear during the dotcom bust, the 2008 financial crisis, the 2020 COVID crash, and more recent volatility. In each case, the market eventually recovered. But those who let fear dictate their choices often miss the recovery, lock in their losses, and derail their long-term plans.

Here’s what makes loss aversion so dangerous: it feels rational. When the market drops 20%, the brain doesn’t think, “This is temporary.” It thinks, “Get out before it gets worse.” That impulse can feel like wisdom. But in reality, it's a trap.

The dislocation occurs when investors stop viewing a dip as part of the journey and begin to see it as the destination. Their long-term goals fade from view. The carefully designed plan becomes irrelevant. All that matters is stopping the pain.

But that short-term relief often comes at a prohibitive cost. Investors who sell at the bottom lock in their losses and are frequently too emotionally exhausted—or too afraid—to re-enter the market in time for the rebound. And rebound it almost always does. History shows that the market has consistently rewarded those who stay invested through downturns, not those who try to time their exits and re-entries.

2. Herding: When “everyone’s doing it” feels safer than thinking 

There’s a reason why stampedes are dangerous—not everyone in the crowd is running toward opportunity. Some are running from fear. 

In investing, we refer to this behavior as herding—the instinct to follow the crowd, particularly during times of uncertainty. Scharfstein and Stein (1990) were among the earliest to formally investigate and publish on the concept of herd mentality. We are indeed social creatures, hardwired to look to others for cues when we’re unsure. But in the markets, that instinct can be costly.

When prices drop and headlines grow loud, it’s natural to wonder: “What does everyone else know that I don’t?” You see friends moving to cash, analysts shouting about doom, and articles predicting disaster. The pull to join the herd becomes magnetic. But the crowd is often most unified at the wrong time, buying high out of excitement or selling low out of fear.

Here’s the cognitive dislocation: when fear spreads, we confuse consensus with correctness. If enough people are panicking, their emotion starts to feel like evidence. But markets are not democratic. The loudest voices are not always the wisest, and just because many are moving in the same direction doesn’t mean it’s the right one.

3. Recency bias: When yesterday becomes forever 

Tversky and Kahneman (1974) laid the foundational research on recency bias. They determine that “…the impact of seeing a house burning on the subjective probability of such accidents is probably greater than reading about a fire in the local paper. Furthermore, recent occurrences are likely to be relatively more available than earlier occurrences (p. 1127).” 

Put differently, individuals often extrapolate recent market movements into the future, believing that a market decline will persist or that a rally will continue indefinitely. This cognitive distortion, known as recency bias, reflects the tendency to overweight recent experiences when forming expectations about future outcomes.

It’s a mental shortcut that makes sense on the surface. After all, if it’s been raining for three days, we naturally reach for an umbrella on day four. But in the markets, this shortcut becomes a trap.

The dislocation happens when investors confuse a recent event with a long-term trend. They think: “The market’s been down the last two months—maybe this time is different. Maybe it won’t recover.” Or: “Tech has been hot all year—maybe it always will be.” This kind of thinking leads to chasing what has already happened or fleeing from what is already priced in.

Here’s the problem: the market doesn’t move in straight lines. It zigs, zags, and surprises. The best days often follow the worst. Yet, when recency bias takes hold, investors tend to anchor on the latest data point and overlook the broader context.

I’ve witnessed this bias unfold in every major market event since 1996. This ‘cognitive dislocation’ was particularly acute during the downturn from 2000 to 2002, when markets declined by 10%, 10%, and then 20%. But those who were paralyzed by recency bias—those who assumed the storm would never end—missed the sunshine that followed.

4. Sentiment: When moods masquerade as markets

The market is often described as a voting machine in the short term and a weighing machine in the long term (Graham, 2006). That’s another way of saying: in the short term, emotion can drive price more than value. And that emotion, called market sentiment, can be just as contagious and unpredictable as the weather.

Sentiment isn’t about fundamentals. It’s about how investors feel about the future. When people feel optimistic, they see opportunity in every dip. When they feel anxious, even the strongest companies look shaky. This is where the dislocation happens: investors begin to substitute their mood for actual analysis.

In times of high sentiment, people often buy more than they should, take on more risk than they realize, or ignore warning signs. During low sentiment, they often underinvest, sell too soon, or abandon long-term strategies altogether—not because the plan changed, but because their feelings did.

I’ve witnessed this in action many times since 1996, particularly in 2008, when panic dominated sentiment, and many investors fled the market near the bottom. The truth is, markets don’t care how we feel. But our feelings often shape how we interpret the market. That’s why at Human Investing, we spend as much time helping clients manage their emotions as we do managing their investments. We help you separate how you feel from what’s actually happening.

Your plan is designed to withstand emotional swings. It assumes there will be times when the market is overconfident, and times when it’s too afraid. That’s why we don’t react to moods. We respond to goals. Because when you confuse sentiment for truth, your portfolio becomes a mirror of your emotions. But when you trust your plan, your portfolio becomes a reflection of your purpose.

5. Emotional echo chambers: When biases team up to derail you

If loss aversion, herding, recency bias, and sentiment were minor on their own, we might be able to brush them off. But they don’t stay in their lanes. These biases often compound, amplifying each other until an investor is no longer thinking clearly. That’s what we call an emotional echo chamber—a space where your own fears are repeated and reinforced until they sound like facts.

Here’s how it plays out:

• The market dips, triggering loss aversion—“I can’t afford to lose more.”

• You see others selling, which activates herding—“Everyone’s getting out. Maybe I should, too.”

• You assume the recent downturn is the new normal—recency bias—“It’s just going to get worse.”

• Your confidence drops, and negative sentiment clouds your judgment—“I don’t feel safe, so maybe I’m not.” 

Suddenly, your investment decisions are no longer tied to your long-term goals—a chorus of emotional responses drives them, each one echoing the others. This is the moment investors often make their biggest mistakes: abandoning well-designed plans, selling at market lows, or shifting strategies midstream out of fear.

I’ve seen this cycle emerge during every major downturn. What I’ve learned is this: when fear gets loud, clarity gets quiet. Investors don’t just lose money in these moments—they lose confidence, perspective, and peace of mind.

At Human Investing, our job is to help you break out of that echo chamber. We’re here to re-center you when everything feels off-balance, to remind you of the purpose of your financial plan, and to bring you back to your long-term vision when the short-term noise becomes deafening.

We believe that staying invested is not just a financial decision, it’s an emotional discipline. That’s why we design portfolios that align with your comfort zone and why we lead with planning. Because a sound financial plan doesn’t just grow your wealth, it protects your thinking.

When emotional noise is high, we help you find quiet confidence. When biases clash in your head, we help you hear your goals again. And most importantly, when you start to feel like you’re the only one holding steady, we’re here to remind you—you’re not.

Empirical evidence

If the five behavioral prompts are not enough to encourage you to focus on your plan, a 40-year perspective on market ups and downs can provide an essential viewpoint. 

Please see Figure 1 at the end of this document. In it, you’ll see the average intra-year drop for the S&P 500 is approximately 14%, based on historical data going back several decades.

This means that in a typical year, the market will experience a peak-to-trough decline of around 14%—even in years that end up positive overall.

Here’s a quick breakdown:

From 1980 through 2023, the S&P 500 had: 

• Positive returns in about 75% of those years

• But it still experienced an average intra-year decline of ~14%

Why it matters:

Many investors panic during temporary drops, thinking something abnormal is happening. In reality, a 10–15% drop in a given year is a feature, not a flaw, of long-term investing. It’s part of the process, not a sign to change course.

References:

Graham, B. (2006). The intelligent investor: The definitive book on value investing (Rev. ed., J. Zweig, Commentary). Harper-Business. (Original work published 1949)

Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. Journal of Economic perspectives, 5(1), 193-206.

Scharfstein, D. S., & Stein, J. C. (1990). Herd behavior and investment. The American economic review, 465-479.

Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases: Biases in judgments reveal some heuristics of thinking under uncertainty. science, 185(4157), 1124-1131.

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Disclosures: These market returns are based on past performance of an index for illustrative purposes only. Past performance does not guarantee future results. All investing involves risk, including the loss of principal.  Index performance is provided for illustrative purposes only and does not reflect the performance of an actual investment. Investors cannot invest directly in an index.

The information provided in this communication is for informational and educational purposes only and should not be construed as investment advice, a recommendation, or an offer to buy or sell any securities. Market conditions can change at any time, and there is no assurance that any investment strategy will be successful.

Diversification does not guarantee a profit or protect against a loss in declining markets. Asset allocation and portfolio strategies do not ensure a profit or guarantee against loss.

The opinions expressed in this communication reflect our best judgment at the time of publication and are subject to change without notice. Any references to specific securities, asset classes, or financial strategies are for illustrative purposes only and should not be considered individualized recommendations.

Human Investing is a SEC Registered Investment Adviser. Registration as an investment adviser does not imply any level of skill or training and does not constitute an endorsement by the Comission. Please consult with your financial advisor to determine the appropriateness of any investment strategy based on your individual circumstances.

---

A BOOK FOR THE SAVER IN ALL OF US

Becoming a 401(k) Millionaire isn’t your typical retirement guide. With 30 years in finance, Dr. Peter Fisher shares personal insights and real stories to help you plan with confidence.

Learn more

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